Getting to know you: Sarah Loates

Sarah Loates

What do you currently do?

Loates Business Solutions consists of two arms: LoatesHR provides outsourced HR and employment law support for small and medium sized businesses; LoatesTraining provides HR and employment law training for managers and internal HR teams. In addition to running the business, I personally work as a senior HR consultant for LoatesHR, and as a trainer for LoatesTraining.

What was the inspiration behind your business?

I’d never really thought of myself as someone who would run their own business – consequently, the first 20 years of my HR career were spent climbing the corporate ladder within multinational companies. Despite rising to a senior position as a business partner to board level directors, an increasing sense of frustration at internal politics and bureaucracy led me to question what I really wanted from my HR career.

Consequently, following a corporate restructuring I seized the opportunity to go it alone and start my own HR consultancy. I felt that small businesses were poorly served by existing HR providers, and saw a niche for highly personal face-to-face HR advice, as opposed to the impersonal call-centres typical of major outsourced HR providers. In particular, I relished the opportunity to get back to what I was good at and enjoyed, and the reason why I embarked on an HR career in the first place: pragmatic ‘boots on the ground’ HR problem solving, and personal relationship building.

Who do you admire?

People with vision; people who don’t give up; people who aren’t constrained by other people’s expectations of them; people who make change happen.

Looking back, is there anything you would have done differently?

I wish I’d had more confidence in my own abilities at the beginning, taken more risks, achieved faster growth, and got a team in place sooner.

What defines your way of doing business?

At Loates Business Solutions we’re all about forming long-term personal relationships – after all, people like people. We’re pragmatic, straight-talking, no-nonsense, business focussed – we’ll help you achieve your business objectives, not lecture you about directives from Europe. But we’ll balance this with doing the right thing; ethics are important to us.

What advice would you give to someone starting out?

Believe in yourself – you want others to – so don’t undervalue yourself when pricing. Remember that running a business is a marathon, not a sprint, so pace yourself and take time off when you need to. Have a plan and recruit good people who will buy into that plan rather than just unthinkingly follow instructions.

Twitter: @TeamLoates


Amy Ingham

Amy Ingham

Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College's journalism school. Her recent reporting includes British Steel's nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.
Amy Ingham

Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College's journalism school. Her recent reporting includes British Steel's nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.