Columns, blogs and opinion from some of the UKs leading business opinion makers and entrepreneurs and small business owners
More than 2 billion of the world’s population are heading to the polls this year to vote in crucial elections, including for new leaders in the US, EU and here in the UK. This, added to the ongoing geopolitical instability and tense relations between major players, means it’s fair to say that the next 12 months will be difficult to predict.
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed.
It’s Valentine’s Day and love is unashamedly in the air. But what if everything is not as rosy as it seems?
The working population spends nearly 70% of their days at work. We all know that ‘all work and no play makes Jack a dull boy(/girl!)’ so what can we do to make sure that employees have enough ‘play’ during their time at work?
When we’re in school, we see it as the only route forward, the only way to thrive. Whilst education is of course important, it is not the only piece of the puzzle to unlocking success.
Most entrepreneurs are not good at seeking customer feedback. Particularly during the early stages of their startups or when business leaders launch a new product or service, they are often so focused on developing this product or service that they overlook the importance of customer interaction.
“If your team doesn’t know what good looks like, then it’s unlikely they are going to achieve it.”
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.
Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
Businesses have historically lacked clarity from regulators regarding the compliant methods of age assurance available to them.
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment.
Welcome to our exciting new series, “So You Want to Be a CEO,” where each month, I will delve into the world of business leadership and scaling enterprises.
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