A multinational confectionery company has threatened legal action against a London vegan snack maker over the colour of one of its fruit bars.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Advertising watchdog to launch crackdown on ads falsely claiming green credentials
Airline ads that encourage taking too many flights and carmakers that show SUVs tearing up the countryside are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour.
Effective marketing tips to make your business stand out from your competition
Throughout my career, I’ve been lucky enough to witness almost everything that could happen to a business throughout my careers.
PR: The Persuasion Game
With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses.
How the latest iOS update impacts your digital marketing campaign
Apple announced big updates for iCloud and iOS 15 at the company’s annual Worldwide Developers Conference this June, with a particular focus on privacy and data tracking.
Is Apple going to launch an advertising platform?
This is the question I have been pondering after listening to the speculation and undercurrents of conversations across various social media platforms that have been muted over the last few months.
‘Think before you tweet’ CEOs told after Just Eat spat with Uber
Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation.
Google to be investigated over ‘dominance’ in ad market
The European Commission has opened an investigation into whether Google is dominating the online-advertising market at the expense of its rivals.
How to use social media platforms to successfully scale your business
Scaling your business, whilst maintaining efficiency, is possibly one of the hardest things to do in performance advertising. The reason for that is down to the way the platforms are set up.
How to market your business – when you really, really HATE social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list — and sometimes, the only thing on the list.
Facebook investigated by UK and EU competition watchdogs
Facebook is being investigated by UK and European competition watchdogs over concerns it uses advertising data to gain an unfair advantage over rivals.
Social media shy? Tim Hyde, the million clicks man, shares some truths
Get a fresh up-to-date perspective on what you should be doing with your social
How to successfully allocate your ad spend across social media platforms
It has never been more critical for your business to understand how to get the most out of your advertising budget.
Currys hangs up on Carphone Warehouse with retailer rebrand
The Carphone Warehouse brand is set to vanish from the high street after Dixons Carphone changes the name of all its shops to Currys.
Customer loyalty Vs ROI: Why the metrics of Digital Marketing are changing
According to the latest statistics, the average business spends between 5 – 12% of their annual turnover on marketing.
