If you want a strong sales team, you need to give your new hires some TLC
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
How to start B2B conversations on social media
We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.
HMV staffer claims responsibility for tweeting mass sacking
A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others’ mass firing.
Snow Days & Fridays are Prime Time for Selling!
Don’t let the snowy weather and prospect of lazy Friday afternoons distract you from bringing in the sales, as this could be the prime time to pick up some your best deals of the year!
The Holiday Is Over – Get Back To Your Sales Work!
The Christmas holiday period can be a frustrating time for salespeople. Buyers and decision-makers are on holiday or are busy covering for colleagues who are. Your own production, warehousing and delivery staff are off and you’re probably in the holiday mood yourself, and you may have been away as well.
To avoid that Christmas holiday hangover, follow the simple tips below and just watch the impact on your sales figures.
Advertising online should be simple, not complex
Online advertising promises small and medium sized businesses control and customisation, but the reality is that they are confronted with complexity. Online ad expert Sean Riley, CEO of Ad Dynamo – which provides a straightforward one-price-for-all ad system – argues the need for a new simplicity.
Do's & Dont’s: Points to Consider When Writing Business Bios for Social Media
So you’ve set up your newest social media profile, be it with Facebook, Twitter, Google Plus, LinkedIn or another of the networks cropping up across the web, but what does your bio tell potential customers?
Retailers have no Alternative but to adapt to multi-channel retail
The recent decline of the once dominant electrical chain store Comet has prompted many questions about the future of retail, in particular that of high-street stores.
UK marketers waste £2.5bn annually
UK marketers are wasting billions of pounds by relying on gut instinct and guesswork rather than data and rational decision-making, according to a new study by marketing software firm marketingQED.
The advent of Customer Engagement Marketing
We went through a recession, and while we weren’t looking, the world of marketing changed. We discovered as an industry that making certain that marketing governance is based on sound principles is critical in a recession. Felix Velarde, Managing Director of the CRM agency, Underwired explains.
The number one marketing mistake that small businesses make
Marketers need to inject a bit of this into their efforts to catch the most customers.
Can You Ever Be ‘Too Expensive?’
I recently noticed a fellow professional speaker post on his Facebook page that a potential client had told him that the fee he wanted to charge them to speak was ‘too expensive’. He went on to say he was a bit surprised, as he doesn’t normally get that kind of reaction.
7 Things To Do Over Christmas To Make Your 2013 Sales Great
With the Christmas break nearly upon us, I’m finding a lot of people asking me: “Andy, how can I use the Christmas break productively, so that I can get ahead of my competition and set myself up for a great 2013?”
Are you using your existing customers to drive sales?
Dan Kennedy famously said “It’s infinitely easier and always more profitable to work at increasing the purchasing of your satisfied customers than it is to go out and add new ones”… I’d add that it’s also infinitely smarter and more effective to use your existing clients to help you find new ones.
Deadly Sins of Writing Your Own Ads
Advertising should always be an investment, giving you more money back in sales than you spent. Avoid these deadly sins if you want to invest wisely.
