Business marketing advice, tips and guides to help you boost your promotions
On a recent trip over to the Mercedes Benz factory in Bremen, Germany to collect my new Mercedes, I noticed a number of things that would be useful sales lessons for us all to be aware of. You could improve your sales figures, and those of your team, by putting the lessons into practice!
“If you keep on doing what you’ve always done you’ll keep on getting what you’ve always got.”
In the current economic climate, financial directors are saying “Stop spending!” and marketing directors are saying “Spend more!” So who is right? Deborah Porter of Essential New Media and Sharon Stevens-Cash of Essential Marketing Solutions, explain how to ensure you don’t waste precious marketing budgets.
The biggest challenge for any growth business is to build awareness – you need to make more people aware of your brand in an increasingly crowded consumer world where the average person is exposed to 5000 brand messages every day. The same challenge applies to the world’s biggest brands when launching new products, but they usually have the budgets to shout about it. So how do you cut through the noise on a budget?
PR or public relations is all about enhancing your reputation. PR aims to earn understanding and support, and influence opinion and behaviour. It can be particularly effective at local and regional levels and therefore, especially useful to people in small business.
The fundamental principle that clients and agencies must address if they want to gain editorial coverage in the media is relevance.
When you first hear the words Public Relations spoken, what are the first images that come to mind? Surprisingly, when small businesses are faced with this question the responses generally convey negativity.
Businesses large and small are guilty of wasting marketing spend. Here Second Opinion Marketing explores the common pitfalls companies encounter and makes recommendations on how to avoid making expensive mistakes.
Press releases can be a valuable method of increasing business and letting people know who you are, what you do and what upcoming activities you have planned. However, it is easy to fall into a few traps that can get your release ignored or discarded as general sales spiel by an editor.
The PR and marketing budget can be the first to go in the credit crunch. However, with your competitors doing the same thing, it provides a perfect opportunity for getting ahead and getting good press coverage whilst they are holding back.
A lot of business owners have been asking how they can promote their products through the media.
Notice anything different on your LinkedIn profile page? It’s not your imagination–and it needs your attention. Here’s what you need to know.
Let’s be honest: small businesses have a lot of competition during the festive season. For big brands, waiting until the end of November to get customers in the mood is just fine, and it works every year.
Spend a few minutes a day on these simple activities and you can double or triple your win your sale closure rate.
The question: “how can I best incentivise my staff so I get better performance from them?” is an interesting one. Because of the wide range of businesses that I work with, the staff concerned could range from serious under-performers, through to average performers, right up to top-performers – who the managers are very happy with in terms of achieving targets, but just want more from them.
