Business marketing advice, tips and guides to help you boost your promotions
Dan Kennedy famously said "It's infinitely easier and always more profitable to work at increasing the purchasing of your satisfied customers than it is to go…
Advertising should always be an investment, giving you more money back in sales than you spent. Avoid these deadly sins if you want to invest wisely.
On a recent trip over to the Mercedes Benz factory in Bremen, Germany to collect my new Mercedes, I noticed a number of things that would…
“If you keep on doing what you’ve always done you’ll keep on getting what you’ve always got.”
In the current economic climate, financial directors are saying “Stop spending!” and marketing directors are saying “Spend more!” So who is right? Deborah Porter of Essential…
The biggest challenge for any growth business is to build awareness – you need to make more people aware of your brand in an increasingly crowded…
PR or public relations is all about enhancing your reputation. PR aims to earn understanding and support, and influence opinion and behaviour. It can be particularly…
The fundamental principle that clients and agencies must address if they want to gain editorial coverage in the media is relevance.
When you first hear the words Public Relations spoken, what are the first images that come to mind? Surprisingly, when small businesses are faced with this…
Businesses large and small are guilty of wasting marketing spend. Here Second Opinion Marketing explores the common pitfalls companies encounter and makes recommendations on how to…
Press releases can be a valuable method of increasing business and letting people know who you are, what you do and what upcoming activities you have…
The PR and marketing budget can be the first to go in the credit crunch. However, with your competitors doing the same thing, it provides a…
A lot of business owners have been asking how they can promote their products through the media.
Notice anything different on your LinkedIn profile page? It's not your imagination--and it needs your attention. Here's what you need to know.
Let’s be honest: small businesses have a lot of competition during the festive season. For big brands, waiting until the end of November to get customers…