After reflecting on the sensational case of a company’s social media presence being hijacked by a disgruntled employee, legal specialist Sue Ball from Verisona Solicitors explains why, whichever way you look at it, someone is getting off lightly.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
The new rules for marketing
What works today is the exact opposite of what worked a decade ago.
4 Inexpensive & Effective Local Advertising Ideas
Advertising does not have to be expensive in order to be effective. There are a number of very affordable advertising techniques that can bring you additional business without costing you a fortune.
Only twenty per cent are focused in meetings – The rest, they’re Tweeting & surfing
Almost three quarters of all workers like to check their social media feeds on their smartphones during business meetings and conferences according to a new poll.
Heard it on the grape-vine: How brands can use the video sharing platform taking over the internet
An at-a-glance guide to the media sharing phenomenon taking the internet by storm.
The Importance of Individuality (featuring ‘that’ Meerkat!)
Many companies appreciate the benefits that branded merchandise can bring. By printing their logos and slogans on popular items such as t-shirts, baseball caps and keyrings, they can increase awareness of their brand and promote their company to a wider audience.
Guide to media barter
Media barter is fast becoming the smart way for marketers to deliver efficiencies on their marketing spend. But how does it work and what can it deliver for your business? Frances Dickens , CEO of the Astus Group, the UK’s largest media barter company, explains:
Mastering online marketing: maximising the potential of display campaigns
According to latest figures from ZenithOptimedia, 2015 is set to be the year that spend on internet advertising will overtake the combined newspaper and magazine ad spend globally.
7 Simple Ways To Out-Perform, Out-Manoeuvre &; Out-Sell Your Competitors in 2013
Here I explain 7 simple ways that enable you to get ahead of your competitors in 2013. These are a few things that you can implement now to ensure that you stay ahead of your competition:
How the Sharing Economy can grow your brand for free
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark contrast to the hyper consumption trends of the boom years.
5 tips for training new salespeople
If you want a strong sales team, you need to give your new hires some TLC
How to start B2B conversations on social media
We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.
HMV staffer claims responsibility for tweeting mass sacking
A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others’ mass firing.
Snow Days & Fridays are Prime Time for Selling!
Don’t let the snowy weather and prospect of lazy Friday afternoons distract you from bringing in the sales, as this could be the prime time to pick up some your best deals of the year!
The Holiday Is Over – Get Back To Your Sales Work!
The Christmas holiday period can be a frustrating time for salespeople. Buyers and decision-makers are on holiday or are busy covering for colleagues who are. Your own production, warehousing and delivery staff are off and you’re probably in the holiday mood yourself, and you may have been away as well.
To avoid that Christmas holiday hangover, follow the simple tips below and just watch the impact on your sales figures.
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