Business marketing advice, tips and guides to help you boost your promotions
Now we’re heading into the Easter Holiday season, many business owners and salespeople will get the call me back after the Bank Holiday objection, yet fail to deal with it well enough. I’m sure you’ve had people say those words or something similar to you?
The average SME spends £23,810 a year on marketing and given the prominence of smart devices, just under half of those questioned say mobile forms part of that outlay. However, only 8 per cent have a mobile optimised website with a further 10 per cent looking to invest in this space this year.
Deciding how much you should spend on marketing is a big question not only for small firms but those with sales and marketing departments. Fergus Gloster, managing director EMEA of marketing software company Marketo investigates.
The amount spent on local advertising will increase 12.3 percent and the amount spent on digital advertising will double by 2017, according to a new study.
This week I ran a seminar on the ways businesses can use Linked In as a sales tool to generate leads. It made me think of a situation that happened to me recently, where I was contacted over Linked In by a company that was trying to sell me some video email marketing.
After reflecting on the sensational case of a company’s social media presence being hijacked by a disgruntled employee, legal specialist Sue Ball from Verisona Solicitors explains why, whichever way you look at it, someone is getting off lightly.
What works today is the exact opposite of what worked a decade ago.
Advertising does not have to be expensive in order to be effective. There are a number of very affordable advertising techniques that can bring you additional business without costing you a fortune.
Almost three quarters of all workers like to check their social media feeds on their smartphones during business meetings and conferences according to a new poll.
An at-a-glance guide to the media sharing phenomenon taking the internet by storm.
Many companies appreciate the benefits that branded merchandise can bring. By printing their logos and slogans on popular items such as t-shirts, baseball caps and keyrings, they can increase awareness of their brand and promote their company to a wider audience.
Media barter is fast becoming the smart way for marketers to deliver efficiencies on their marketing spend. But how does it work and what can it deliver for your business? Frances Dickens , CEO of the Astus Group, the UK’s largest media barter company, explains:
According to latest figures from ZenithOptimedia, 2015 is set to be the year that spend on internet advertising will overtake the combined newspaper and magazine ad spend globally.
Here I explain 7 simple ways that enable you to get ahead of your competitors in 2013. These are a few things that you can implement now to ensure that you stay ahead of your competition:
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark contrast to the hyper consumption trends of the boom years.
