Category: Marketing

Despite having access to a wealth of social media channels, only one per cent of UK SMEs use the likes of LinkedIn and Twitter to generate new business prospects.

Five Scottish entrepreneurs will pitch for the chance to win business support worth £50,000 at the Scotland heat of Britain’s biggest small business pitching contest which has been endorsed as an official Edinburgh Festival Fringe event.

Vzaar, a leading video hosting platform for business, have today announced that the hotly contested vzaar 2011 online video competition has been won by Karl Taylor Photography, with what vzaar CEO Stephen McCluskey describes as a film with “memorable, exquisite photography.”

Getting a business website up and running is easy and, with more and more people seeking information online, it’s increasingly important too. and whilst designing an effective website is slightly trickier, particularly if you’re working to a budget. Here is an overview of how to set up a professional website on a shoestring.

The Athena Network, the premier networking organisation for women in the UK, has announced having surpassed their target of obtaining 20 franchises by 2011 despite the recession, they are now launching their second development phase to sign up a further 20 franchises across the UK by end of 2012.

Smarta and O2 have launched this year’s Smarta 100, the annual celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

Using her first-hand experience of pitching products to the high street, expert saleswoman Laura Rigney has written a guide ebook, part of the bite-sized series backed by BlackBerry, to help small-business owners through the process of presenting their products to the retail buyers

The Marketing Agency Association have teamed up with Start Up Britain to run a week long schedule of activity from 4 to 8th July where members of the Association to offer free advice to small business owners on marketing, social media, communications etc.

Vodafone UK is offering a small to medium size business customer the chance to have their logo on the Vodafone McLaren Mercedes F1 cars providing global advertising for your company for free.

Customer reviews are becoming an increasingly prominent part of our online experience, so why do so many small businesses still fear them? We spoke to Alinna Chung from Yell to find out how companies can unlock the potential of customer reviews.

The majority of promotional materials produced by businesses small and large feature photographs — not only of a company’s products or facilities, but also of things, people and places the company hopes will appeal to the target audience. Here James Leal-Valias, Creative Director at iStockphoto talks us through the options available to get the right images at the right price for your business.

CBS Outdoor UK has teamed up with, the UKs leading magazine for the advertising industry, Campaign magazine to launch a creative challenge to help celebrate the size, stature and community reach of bus advertising.

Metro, the free urban national newspaper, has launched Venture Candy 2011 to find the businesses and entrepreneurs of the future.