Category: Marketing

CBS Outdoor UK, in association with Campaign magazine, have unveiled the long awaited winners of The Big Bus Challenge, at an awards ceremony at the London Transport Museum.

SMEs are risking their online success by not analysing website data and optimising their sites accordingly. This is the warning issued by a panel of e-commerce experts at a recent round table.

The Yellow Pages first hit doormats almost 50 years ago and, in the same way as thousands of UK businesses, the company has evolved in order to ensure that it stays connected with customers and current trends. Chris Brake from Yell examines how marketing techniques have changed with the digital age and how SMEs can maximise their opportunities online.

Despite having access to a wealth of social media channels, only one per cent of UK SMEs use the likes of LinkedIn and Twitter to generate new business prospects.

Five Scottish entrepreneurs will pitch for the chance to win business support worth £50,000 at the Scotland heat of Britain’s biggest small business pitching contest which has been endorsed as an official Edinburgh Festival Fringe event.

Vzaar, a leading video hosting platform for business, have today announced that the hotly contested vzaar 2011 online video competition has been won by Karl Taylor Photography, with what vzaar CEO Stephen McCluskey describes as a film with “memorable, exquisite photography.”

Getting a business website up and running is easy and, with more and more people seeking information online, it’s increasingly important too. and whilst designing an effective website is slightly trickier, particularly if you’re working to a budget. Here is an overview of how to set up a professional website on a shoestring.

The Athena Network, the premier networking organisation for women in the UK, has announced having surpassed their target of obtaining 20 franchises by 2011 despite the recession, they are now launching their second development phase to sign up a further 20 franchises across the UK by end of 2012.

Smarta and O2 have launched this year’s Smarta 100, the annual celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

Using her first-hand experience of pitching products to the high street, expert saleswoman Laura Rigney has written a guide ebook, part of the bite-sized series backed by BlackBerry, to help small-business owners through the process of presenting their products to the retail buyers

The Marketing Agency Association have teamed up with Start Up Britain to run a week long schedule of activity from 4 to 8th July where members of the Association to offer free advice to small business owners on marketing, social media, communications etc.

Vodafone UK is offering a small to medium size business customer the chance to have their logo on the Vodafone McLaren Mercedes F1 cars providing global advertising for your company for free.

Customer reviews are becoming an increasingly prominent part of our online experience, so why do so many small businesses still fear them? We spoke to Alinna Chung from Yell to find out how companies can unlock the potential of customer reviews.