Several pieces of research have emerged that show many small businesses are failing to maximise the online opportunities available to them, despite the rise in e-commerce and digital marketing.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Twitter beats conventional advertising in Westminster
Westminster has officially entered the digital age according to new evidence released today. The global study shows social media channels, such as Twitter and Facebook, are increasingly dominating British politics today.
Online Video Marketing: The Small Business Strategy Guide
‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.
Where do you stand with social media law?
With over half of the entire UK population having a Facebook account, it is claimed that employers are losing £14 billion per year as a direct result of employees accessing social media sites during work hours, yet their hands are tied when it comes to disciplinary action resulting in a minefield for employers and the rules of what is acceptable and what is not are very hazy.
Don’t be seduced by Social Media & forget good customer service
Small businesses seduced by the hype around social media risk alienating their customers by investing time and money in social interaction techniques they do not want, rather than focussing on getting the basics right.
LIKE IT? You’ll need to love it as Facebook gets tough on lazy brands…
Facebook has become a staple part of marketers diets. Many brands thrive on the thrill of boosting their likes and, in theory, their popularity, with social media hungry consumers.
However, the recent platform changes have really mixed it up and brands are going to have to work much harder to be seen on individuals’ facebook newsfeeds.
Virtual networking no substitute for face-to-face, say women in business
Face-to-face networking is more useful than virtual networking, say a staggering 96 per cent of business women in the UK, with only 4 per cent believing that online networking is more beneficial for their business.
Design for Small Business: Integrating Online Video into Your Marketing Mix
Business Matters is working with iStockphoto, one of the best source of images and videos, to help your business increase its visual and marketing collateral with cost effective design options. Here James Leal-Valias, Creative Director at iStockphoto, gives you an introduction to using video to enliven your online content.
“Building a Social Enterprise” – Blending Social Media and the Cloud for Business Success
Recently, I have shifted the focus of this blog series away from my personal perspective on cloud computing in order to give some of our customers the chance to present their views on the technology.
Small business bosses warned ‘Don’t Ignore Art of Social Media’
Experts warn social media is not just a number game and say that business owners must understand the blend of creativity and science behind social media if their business’ campaign is to succeed.
Marketing on a shoestring budget becomes less challenging
In today’s tough economic climate, marketing budgets are expected to work harder then ever. At the same time, technological advancements of the past decade have made it much easier to reduce promotional spending. Here are a few ways to get the most out of your marketing dollars.
Compassion in World Farming & MINI win The Big Bus Challenge
CBS Outdoor UK, in association with Campaign magazine, have unveiled the long awaited winners of The Big Bus Challenge, at an awards ceremony at the London Transport Museum.
SMEs urged to analyse traffic correctly by web professionals
SMEs are risking their online success by not analysing website data and optimising their sites accordingly. This is the warning issued by a panel of e-commerce experts at a recent round table.
Online Marketing: The tools have changed, the objective hasn’t
The Yellow Pages first hit doormats almost 50 years ago and, in the same way as thousands of UK businesses, the company has evolved in order to ensure that it stays connected with customers and current trends. Chris Brake from Yell examines how marketing techniques have changed with the digital age and how SMEs can maximise their opportunities online.
In the Middle of a Chain Reaction…
As Primark hits the headlines over whether or not they are finally to enter the e-commerce world, I’ll delve into the realm of ‘digital business plans’, a concept he feels is still alien to many let me suggest what you need to do to go digital.
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