Today, businesses have various options to promote their brands, products, and services. At the same time, due to the abundance of options, customers have doubts about which product or service to choose.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
From Black Friday to the Festive Season: 8 tips for small businesses to stand-out
Every year, Black Friday kicks off a pivotal time of year for many small businesses – from independent retailers, to fully digital companies.
How the shifting data landscape will re-shape B2B marketing in 2022
Marketers were faced with the loss of cookie data, but this move to a cookie-less world was then postponed. Meanwhile, an increase in ‘opt-out’ legislation, has led to a reduction in the amount of data available to drive B2B marketing strategies and fuel campaigns.
Advertising watchdog overturns ban on advert of Land Rover in forest
Environmental campaigners have accused the UK advertising watchdog of bias for overturning a draft ruling that banned adverts for a mud-splattered Land Rover Defender off-roader after previously saying it encouraged “socially irresponsible” driving that could “cause damage to vulnerable habitats”.
1,500 complain to ASA over Tesco’s Christmas ad featuring Santa with Covid vaccine passport
Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the year.
Co-bots not robots: The future of sales
No handshake, no deal. Life has been tough for sales people raised on face to face meetings and networking.
UK advertisers poised to spend an extra £1bn on Christmas campaigns
Advertisers are expected to spend almost £1bn more marketing their products this festive season than last year, marking the return of the annual big-budget Christmas marketing battle. UK companies are forecast to spend a record £7.9bn on advertising during the critical “golden quarter” to Christmas, retailers’ most lucrative three-month sales period. That is the highest […]
Brewdog’s solid gold beer can ad misleading, ASA says
A Brewdog promotion which said customers could win “solid gold” beer cans was misleading, the advertising watchdog has found.
Black Friday/Cyber Monday 2021 – How to stand out and win sales
This hotly anticipated event is just around the corner but what will it look like for businesses this year? Consumer interest in Black Friday dipped by over one-third in 2020 and as a result, businesses are looking to capitalise on the 2021 event both on and offline.
Digital Ad spend in the UK hits record growth
Across the world, businesses of all sizes have spent the last 18 months doing everything they can to stay afloat.
Mondelez threatens trademark battle over bar’s lilac packaging
A multinational confectionery company has threatened legal action against a London vegan snack maker over the colour of one of its fruit bars.
Advertising watchdog to launch crackdown on ads falsely claiming green credentials
Airline ads that encourage taking too many flights and carmakers that show SUVs tearing up the countryside are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour.
Effective marketing tips to make your business stand out from your competition
Throughout my career, I’ve been lucky enough to witness almost everything that could happen to a business throughout my careers.
PR: The Persuasion Game
With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses.
How the latest iOS update impacts your digital marketing campaign
Apple announced big updates for iCloud and iOS 15 at the company’s annual Worldwide Developers Conference this June, with a particular focus on privacy and data tracking.
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