This is an advertising technique of creating and sharing highly valuable and relevant content to a group of people interested in the matter.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
5 Creative Ways to Generate Hype and Promote Business
Creating hype can be a cost-effective way of marketing your business to a broad audience with long lasting effect.
5 tips to grab the attention of passing customers
If you have a shopfront, then it’s important to make sure that you can grab the attention of passing customers to increase the chance of them walking in and of course making a purchase. Here are 5 tips you can use to grab their attention.
#Instagram – a marketing goldmine yet to be uncovered
One of the world’s best-loved social media channels, Instagram, recently announced that its advertising base had more than doubled over the last six months, now exceeding 500,000.
NFL set to embrace twitter to boost reach of the sport
Tonight sees a landmark event in the Sports streaming world, with an NFL game being streamed live on the social media platform Twitter.
Instagram’s Business Update Makes a Nomad Life More of a Reality
Setting up your own business in 2016 is a much different process than it was a decade ago. While there was certainly an “online” vibe flowing through the business world back in 2006, the way in which we now connect to the Internet has changed dramatically since that time.
5 surefire ways to improve your customer service via social media
For businesses, platforms like Twitter, LinkedIn and Facebook have become essential components of their customer service and marketing strategies.
How your business can engage with the local community
A business can live or die by the opinion of their local community. Forming a bad reputation early in the life of your business can be a terrible beginning; it can also mean that your business does not have the goodwill to reach its full potential.
4 cost effective ways to improve your digital marketing skills
The pace of change in the digital marketing landscape is phenomenal. In less than 10 years, we’ve seen Internet browsing go from exclusivelu laptop and desktop based to being dominated by handheld mobile devices.
SEO & startups
Search engine optimisation (SEO) is the process by which we are able to produce and present our online content in a way which best fits this modern search landscape.
How do SME take advantage of digital marketing opportunity?
The internet is a big place with several SMEs competing and many organisations with bigger budgets. So where to start?
Ramadan could help supermarkets win the war against discounters Aldi and Lidl
Tesco, Asda expect sales gains during month-long holiday
Digital Marketing and Events
Let’s face it – hosting an event can be quite hit or miss. You can never be 100% sure how many people are going to turn up, whether everyone is going to enjoy themselves and most importantly whether or not the event is going to be a success and pave the way for future opportunities.
Twitter revamps 140-character tweet length rules
Twitter is overhauling some of its rules to try to make itself simpler to use and more attractive to newcomers.
Investment in social media is fading, report reveals
The popularity of social media channels as a tool to engage with employees is waning, according to a survey of Communications professionals.
