Are you focusing on the right activities to drive your business forward? How to tell what is working and where to put your effort.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
How to nail your in-store marketing in a small store
Whilst effective marketing strategies can drive potential customers into your store, in-store marketing is often what nudges these prospects into converted customers whilst also driving add-on sales.
The quiet Google News update & your company’s online reputation
For any company, becoming the focus of a story which features in the Google ‘News’ tab is either a blessing or a curse. When it comes to positive PR, the former is true: featuring in a publication which has the sufficient credibility to register under this particular section is a huge plus point.
The importance of pitching
As a self confessed introvert I find the idea of pitching daunting. The idea of standing up in front of a group of strangers and selling my idea is a terrifying prospect.
Make the most of social media
Mastering the world of social media is no small task, especially when you’re an SME and don’t have the budget to hire a specialist.
Twitter to let verified users switch off abuse with new ‘quality feature’
Twitter has announced that it is to roll out a feature to its users that will allow them to only see “high quality” tweets and turn off abuse.
How Promotional Marketing can help your business
Different methods of promotional marketing can be used to help improve the overall success of a company and also to raise awareness of a certain brand.
Perfecting PPC returns with IP identification & blocking
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google.
Video Marketing Takeaways from the Professionals
According to the Office of National Statistics, in 2013, a fifth of UK business turnover was generated by e-commerce sales, and this figure is increasing.
Live advertising sends commuters doughnut mad at Piccadilly Circus
Real-time promotions on London Underground LCD screens drive 150 per cent increase in deal transactions at Crosstown Doughnuts
Using social media for better customer service
If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.
From Social Media to Social Commerce
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
Women spend an average £460m a week online shopping
Women in the UK spend an average of £460m a week buying online, a marked increase on their male counterparts, according to statistics from the Office of National Statistics.
How to succeed with Social Media: Engage Your Base
As we all know the key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their social media content to resonate with customers and potential customers, but create loyal brand ambassadors who spend money and encourage others to spend money.
Social Media: Are you in or out?
There are plenty of opinions; a lot of them are on social media platforms of one variety or another, about whether social media is good for small business. In fact, as a small business owner, you can probably find any opinion you want to find, if you are looking for an excuse to support an opinion or decision of your own.
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