Business marketing advice, tips and guides to help you boost your promotions
2013 was an interesting year for many salespeople and business owners I’ve been speaking with. Whilst some had a successful year, many others were grateful for making the sales they did, and some were grateful to make it through the year. There are some interesting lessons in terms of sales and sales tactics, things we should all learn from whether we’re a salesperson, sales manager, director or business owner, so follow the tips below and watch your sales soar in 2014!
It’s not about the worksheets: These tools are what really create success sales.
Preparation is one of the keys to sales success, especially for face-to-face appointments. It should be one of the main focuses when it comes to winning new business, however, more often than not, I find that lots of people are still doing the wrong sort of preparation!
With the extensive reach, speed of communication and the widespread availability of mass media, brands have more opportunity to create awareness through digital marketing. However, with this also comes increasing competition and smarter and more conscious consumers.
Digital ad spending continues to grow faster as a percentage of the total ad market than other categories.
What is your sales process like? Does it focus on what you need? Or does it focus on your customers’ needs?
A big part of successful selling is not giving customers what they really don’t want.
So you thought when you hired an agency to do the work for you that the job was done and you could go back to concentrating on your day job… but somehow, it just doesn’t seem to have worked out that way…
As an ex-professional buyer, negotiation is always an interesting topic for me. Whenever I’m working with salespeople or business owners, they often fail to get the price for their products or services that they wanted – and often get even less than they deserve for their offering.
Tackling your websites SEO or finding someone that can may seem a daunting task. Here Colin Tankard, Managing Director, DCSR Marketing takes us back to basics.
If you listen to the news, or anyone commenting on it, they’ll tell you that we are officially out of recession, as a recession is often defined as 2 or 3 quarters of negative economic growth.
In my last blog, I talked about some of the challenges that business owners face in the current economic conditions. In part two, we’ll be looking at sharpening up cold calling, questioning and closing skills.
The social network is trying to make it easier than ever for small businesses to buy ads. Here are 3 questions you should be thinking about.
Practical advice on how to maintain a positive online presence and counter negative comment.
Chris Searson gives us his top tips for getting your digital marketing strategy right.
