Business marketing advice, tips and guides to help you boost your promotions
In 2015, you may be taking your first steps towards getting your business online or be ready to upgrade your website so it works faster and smarter for your business. 2014 was certainly a shape shifter in digital marketing but if you’re in business in the UK, make this the year that you embrace online opportunities and really make your website work for you and your company.
If you’re a marketing manager and have been contemplating SMS marketing you may be wondering what all the fuss is about.
How successful your online company is going to be is largely dependent on how good your website is. Here we take a look at ways to incorporate the necessary attributes which will help set your website on the path to being a resounding success.
New academic research has revealed that SMEs are aware that they need to improve their ‘social capital’ through networks and connections to develop their businesses and grow, but do not know how to go about it.
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels.
One of the most common questions asked by directors and managers is “why is salesperson x under performing?” closely followed by “and what can I do about it?”
Social media marketing can’t have failed to have made it to your list as a possible technique for marketing your small business. Maybe you’ve dipped your toes already. Or, maybe you are a complete convert already.
It’s not hard–and may be the best 20 minutes you spend every day.
PR can be a great tool for SMEs. A positive piece of media coverage, or a story shared through social media channels, can be a cost effective and relatively quick way to promote your business to your target audience.
Almost half of UK employers do not monitor or restrict access to social media at work, despite nearly a fifth admitting that they are concerned it is being abused.
2013 was an interesting year for many salespeople and business owners I’ve been speaking with. Whilst some had a successful year, many others were grateful for making the sales they did, and some were grateful to make it through the year. There are some interesting lessons in terms of sales and sales tactics, things we should all learn from whether we’re a salesperson, sales manager, director or business owner, so follow the tips below and watch your sales soar in 2014!
It’s not about the worksheets: These tools are what really create success sales.
Preparation is one of the keys to sales success, especially for face-to-face appointments. It should be one of the main focuses when it comes to winning new business, however, more often than not, I find that lots of people are still doing the wrong sort of preparation!
With the extensive reach, speed of communication and the widespread availability of mass media, brands have more opportunity to create awareness through digital marketing. However, with this also comes increasing competition and smarter and more conscious consumers.
Digital ad spending continues to grow faster as a percentage of the total ad market than other categories.
