The Challenge – As a business owner in the current economic conditions, you can’t afford to take their eye off the ball. In a recession, business is tougher. Existing clients beat you down on price, therefore losing you valuable profit.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Face detection technology set to revolutionise advertising as you can see who reads your ads
The Europe wide advertising network Amscreen, chaired by Lord Sugar is launching a new platform set to make waves in the advertising industry as you can see who reads your adverts.
Seven ways on putting LinkedIn to work for you
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.
12 essential tips to get social media traction
Whether your company sells garden furniture, widgets, or training sessions, social media can really transform your business and it isn’t as hard as you think to master.
Get Ahead of the Competition: Magazine Design
Designing in-house magazines is an art form, just like any other form of creativity. Like drawing, playing an instrument or writing a novel, the most outstanding results come when talent is combined with a genuine study of the craft.
Creating your own website is vital to building a successful business from home
From low overhead costs to managing your own time, there are many advantages to running a business from home.
Make a lasting impression to win new business
For any small business owner, gaining new clients and winning new contracts is vital for success.
5 questions to close a sale
Can’t close the sale? The questions that pay big dividends are power questions. They are friendly, they help you sell, and they don’t pressure the customer. Use these five questions with prospective customers, and you’ll see immediate results. Try a few of these simple low-pressure questions.
How to ace the basics of social media
Amy Taylor, Search Analyst at QueryClick, looks at making the most of social media whilst avoiding the pitfalls.
3 Classic Follow Up Mistakes Most People Make With Their Sales Calls
Here’s the challenge: you’ve spoken to a potential client in the past, and now they’ve come up again in your follow up list. Now, depending on the quality of your follow up call, the opportunity for you to do business can be won or lost at this point. Which puts a lot of pressure on you for this call, doesn’t it?
What it takes for Brands to Think Local & Thrive Global
From ‘Chicken Maharaja Macs’ in Indian McDonalds to ‘Green Tea Frappuccino’ in Japanese and Chinese Starbucks, brands are increasingly inventing more products that are adapted to local tastes to succeed Internationally.
Social not-working: Be careful what your employees tweet
There was once a very clear line between an employee’s work and social life; one belonged at work and the other stayed at home. However, the use of social media for business purposes, as well as pleasure, has meant this line has become increasingly blurred.
How to ruin your chances of referrals
During a discussion with a group of networking contacts recently, I realised that we all knew at least one person who was ruining their chances of getting referrals just by trying to be seen as a ‘jack of all trades’.
Business cards & taking them into the modern age
Business cards aren’t dead, and whoever tells you that is lying to you. Whether you’re a one-man entrepreneur outfit or an owner of an expansive SME, chances are you’ll have plenty of use for business cards in your day-to-day life, whether on or off-duty. However, with modern times come modern expectations, and thinking cleverly about the design of your card must overcome the ultimate disposability of it.
Beware the Phishers who want to access your social networks
Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had their social accounts hijacked recently.
