From ‘Chicken Maharaja Macs’ in Indian McDonalds to ‘Green Tea Frappuccino’ in Japanese and Chinese Starbucks, brands are increasingly inventing more products that are adapted to local tastes to succeed Internationally.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Social not-working: Be careful what your employees tweet
There was once a very clear line between an employee’s work and social life; one belonged at work and the other stayed at home. However, the use of social media for business purposes, as well as pleasure, has meant this line has become increasingly blurred.
How to ruin your chances of referrals
During a discussion with a group of networking contacts recently, I realised that we all knew at least one person who was ruining their chances of getting referrals just by trying to be seen as a ‘jack of all trades’.
Business cards & taking them into the modern age
Business cards aren’t dead, and whoever tells you that is lying to you. Whether you’re a one-man entrepreneur outfit or an owner of an expansive SME, chances are you’ll have plenty of use for business cards in your day-to-day life, whether on or off-duty. However, with modern times come modern expectations, and thinking cleverly about the design of your card must overcome the ultimate disposability of it.
Beware the Phishers who want to access your social networks
Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had their social accounts hijacked recently.
It’s #official the correct use of hashtags vastly improves Twitter experience say scientists
Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.
10 things every customer wants
Surprisingly, the best price and best value is at the bottom of the customer’s priority list. See what’s at the top.
First Impressions Are Vital In Sales
How often have we heard sayings like “you never get a second chance to make a first impression” and how often do we put that into place in our own businesses? There’s no faster killer of sales and repeat business than a poor first impression.
Are you too in love with social media?
Social media marketing shouldn’t happen in a vacuum. How to integrate offline and online strategies.
How to bounce back from a social media disaster
Made a major flub in front of the whole world on social media? Here’s how to respond.
Why Buying British Could Drive Traffic to your Website
Local businesses miss out on potential website traffic by choosing hosting providers based in other parts of the world
The peril of ‘showrooming’ as high streets become research base for internet sales
Have you ever seen something you wanted in a shop, tried it, checked the price online on your smartphone, found it was cheaper, and walked out? Welcome to the world of “showrooming”.
Virtual Assistant who complained about alleged late payment on Twitter faces £150,000 lawsuit
A virtual assistant who complained on Twitter about what she claimed was late payment of a bill she was owed has discovered she is now facing a libel battle that could cost her £150,000.
Why you shouldn’t put marketing at the top of your list
Many businesses see the task of marketing as generating leads for salespeople to follow-up. I suspect this is because people have a picture of a sales funnel or sales pipeline in their minds
Top 5 Twitter Apps to Replace TweetDeck
In March, Twitter announced that it would be discontinuing popular TweetDeck smartphone apps this coming May. TweetDeck for Android and iPhone will be removed from their respective app stores and will stop working shortly after.
