Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
10 things every customer wants
Surprisingly, the best price and best value is at the bottom of the customer’s priority list. See what’s at the top.
First Impressions Are Vital In Sales
How often have we heard sayings like “you never get a second chance to make a first impression” and how often do we put that into place in our own businesses? There’s no faster killer of sales and repeat business than a poor first impression.
Are you too in love with social media?
Social media marketing shouldn’t happen in a vacuum. How to integrate offline and online strategies.
How to bounce back from a social media disaster
Made a major flub in front of the whole world on social media? Here’s how to respond.
Why Buying British Could Drive Traffic to your Website
Local businesses miss out on potential website traffic by choosing hosting providers based in other parts of the world
The peril of ‘showrooming’ as high streets become research base for internet sales
Have you ever seen something you wanted in a shop, tried it, checked the price online on your smartphone, found it was cheaper, and walked out? Welcome to the world of “showrooming”.
Virtual Assistant who complained about alleged late payment on Twitter faces £150,000 lawsuit
A virtual assistant who complained on Twitter about what she claimed was late payment of a bill she was owed has discovered she is now facing a libel battle that could cost her £150,000.
Why you shouldn’t put marketing at the top of your list
Many businesses see the task of marketing as generating leads for salespeople to follow-up. I suspect this is because people have a picture of a sales funnel or sales pipeline in their minds
Top 5 Twitter Apps to Replace TweetDeck
In March, Twitter announced that it would be discontinuing popular TweetDeck smartphone apps this coming May. TweetDeck for Android and iPhone will be removed from their respective app stores and will stop working shortly after.
Sales Advice: Call Me Back After Easter….
Now we’re heading into the Easter Holiday season, many business owners and salespeople will get the call me back after the Bank Holiday objection, yet fail to deal with it well enough. I’m sure you’ve had people say those words or something similar to you?
Marketing costs for SMEs nearly reach £24,000 a year
The average SME spends £23,810 a year on marketing and given the prominence of smart devices, just under half of those questioned say mobile forms part of that outlay. However, only 8 per cent have a mobile optimised website with a further 10 per cent looking to invest in this space this year.
How Much Should You Spend on Marketing?
Deciding how much you should spend on marketing is a big question not only for small firms but those with sales and marketing departments. Fergus Gloster, managing director EMEA of marketing software company Marketo investigates.
Future of Advertising: Local & Mobile
The amount spent on local advertising will increase 12.3 percent and the amount spent on digital advertising will double by 2017, according to a new study.
A LinkedIn Selling Fail
This week I ran a seminar on the ways businesses can use Linked In as a sales tool to generate leads. It made me think of a situation that happened to me recently, where I was contacted over Linked In by a company that was trying to sell me some video email marketing.
