Using a professional market researcher can be beneficial for some small businesses. Here is how to get the most out of their services
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
The 10 sales tactics which lose you business
These mistakes when trying to make a sale for your business seem to be shockingly common. Make sure you’re not guilty of any of them as they could well be costing your business thousands of pounds every month.
Selling At Exhibitions: Stupid Mistakes Salespeople Make
In this blog, I explain the stupid mistakes salespeople make at exhibitions and what you need to do to make sure you don’t make the same errors.
Did Waitrose get it right with social media campaign
Did Waitrose get it horribly wrong asking people to finish the sentence or was it really a stroke of genius?
Twitter campaigns can be loud but must be clear
Over the last couple of months, the use of Twitter has provided the landscape for a wave of innovative marketing campaigns and the retail sector has been no exception. Gavin Matthews, head of retail at Bond Pearce explains however as with all innovations, problems have arisen.
Social Media Privacy Ignored By One Third Of Job Hunters
One third of job hunters don’t think employers will look at their social media profiles, despite the growing use of social media in recruitment, according to a new survey.
The 5 most common marketing mistakes
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.
Digital Selling – Are You Ahead (Or Behind) Your Competition?
Digital selling is changing the way sales and prospecting is done. That doesn’t mean that older, more traditional methods no longer work, more that there are new tools and platforms available to the average salesperson that weren’t there 5 years ago for example.
2 Little Words to Close More Sales
Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here’s how.
Pinterest is now open to the public
The third most visited social media site finally stops requiring an invite.
Relentless social media use a ‘turn off’ for businesses
Small companies could be losing sales and damaging their reputation by bombarding potential customers with their “relentless” use of social media, according to a business networking organisation.
Sales Failure – Peter tries to sell SEO services…. and fails
In this blog we take the example of “Peter”.
Peter attempted to sell me his company’s SEO services via email recently, and it serves as a useful example to dissect his approach, and examine the lessons you can learn from it, in order to improve your own sales approaches and increase your sales!
Advertisers are turning off men & women
Advertisers are alienating men and women because they continue to use outdated gender stereotypes in their advertising, new research has found.
Small businesses need help evaluating social media marketing success
Research indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.
Politicians, social media & a gaffe of Olympic proportions
Is social media making politics more transparent and accessible? Or should politicians be more careful about expressing radical opinions online?
