Business marketing advice, tips and guides to help you boost your promotions
One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can become unclear for business owners, which means I’m regularly asked what the role of marketing is versus a PR or advertising agency.
Marketing is often misconstrued as little more than advertising – lots of brands jumping up and down and shouting as they try to grab potential customers’ attention. Done right however, marketing will cover every touch point of your business from raising brand awareness (where advertising is often a good tool), to activities that develop trust, drive trial, encourage repeat sales and incentivise them to tell their friends about you.
The vision you create for your brand or business is one of the most powerful drivers of growth. Having a vision of what you want to achieve, and where you want to get to, is infectiously compelling – to your consumers, to your team, to any potential investors.
You hear that you must be using social media to grow your business and engage with your clients (and yes, you should). But if all you have done is create a whole host of profiles on Twitter, Facebook, LinkedIn and Pintrest here are a few tips on how to get Social media and use it to your advantage.
For many smaller businesses marketing equalled networking. But as a central way of promotion, those days are your business are long gone. So what are some of the best methods to win new clients that work today? Alastair Campbell from the Ideal Marketing Company explains the three key areas that every organisation should now be looking into.
Using a professional market researcher can be beneficial for some small businesses. Here is how to get the most out of their services
These mistakes when trying to make a sale for your business seem to be shockingly common. Make sure you’re not guilty of any of them as they could well be costing your business thousands of pounds every month.
In this blog, I explain the stupid mistakes salespeople make at exhibitions and what you need to do to make sure you don’t make the same errors.
Did Waitrose get it horribly wrong asking people to finish the sentence or was it really a stroke of genius?
Over the last couple of months, the use of Twitter has provided the landscape for a wave of innovative marketing campaigns and the retail sector has been no exception. Gavin Matthews, head of retail at Bond Pearce explains however as with all innovations, problems have arisen.
One third of job hunters don’t think employers will look at their social media profiles, despite the growing use of social media in recruitment, according to a new survey.
Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.
Digital selling is changing the way sales and prospecting is done. That doesn’t mean that older, more traditional methods no longer work, more that there are new tools and platforms available to the average salesperson that weren’t there 5 years ago for example.
Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here’s how.
The third most visited social media site finally stops requiring an invite.
